Alberto Beto Perez

Alberto "Beto" Pérez is a Colombian dancer, choreographer and fitness instructor who created the Zumba class concept and co-founded the Zumba company. Working as a street performer and aerobics teacher in Cali, Colombia, Pérez developed his distinctive approach to dance-fitness instruction through improvisation and responsive teaching. The best-known account of Zumba's origin comes from Pérez himself: arriving to teach an aerobics class without his usual exercise music, he improvised with Latin music he had available, discovering a creative method that would become central to his teaching—responsive cueing, recognizable dance rhythms, and continuous aerobic movement.

In the late 1990s, Pérez relocated to the Miami area with the aim of establishing his class format in the United States. The transition proved difficult at first. In 2001, he joined Alberto Perlman and Alberto Aghion to build the Zumba company around his class concept. While Pérez originated and demonstrated the movement format, Perlman and Aghion's roles were essential to the corporate history: together they developed the media, licensing, and instructor-training systems that would allow the format to travel beyond a single charismatic live class.

The company's growth depended on converting a live teaching practice into a repeatable network. Videos and instructor education enabled the format to spread globally without requiring that every class follow identical choreography or music. Zumba's method emphasizes Latin-inspired movement and accessibility across ages and fitness levels, creating paid teaching pathways that expanded access to dance-based exercise across many countries.

Pérez also appeared as a featured performer in commercial music connected to the brand's dance environment. In 2012, he received a performance credit on DJ Mam's' "Fiesta Buena," alongside Soldat Jahman and Luis Guisao. By Zumba's twenty-fifth-anniversary period in 2026, Pérez continued to present himself publicly as the company's creator and co-founder, with Perlman serving as chief executive. His career exemplifies a model that joins movement invention, performer-led instruction, popular media, and instructor-led distribution across a global network.