Parris Goebel
Legend of Dance
Why They Matter
Goebel matters because she built a South Auckland studio-and-crew ecosystem into a globally influential authorship platform. Her dancers are not anonymous accessories: they carry recognizable collective identity, and her career widened the visible pathways from community hip-hop training to…
Watch
Justin Bieber - Sorry (PURPOSE : The Movement)
Justin Bieber / VEVO
A defining Goebel-directed and choreographed dancer-centered pop video
Rihanna's FULL Apple Music Super Bowl LVII Halftime Show
NFL
Documents Goebel's large-scale stadium choreography
Biography
Parris Renee Goebel is a New Zealand dancer, choreographer, and creative director whose work from South Auckland has reshaped how movement appears in global pop performance. Born in Auckland and raised in Manurewa, Goebel began hip-hop classes at ten and formed the all-female ReQuest crew with four friends at fifteen. That early ensemble became the foundation for The Palace Dance Studio, which she and her family developed in Auckland as a home for multiple crews and age divisions, and eventually for the broader Royal Family organization that built an international profile through Hip Hop International competition and touring.
Goebel's breakthrough in commercial work came while still a teenager, when she choreographed for Jennifer Lopez's *Dance Again* world tour. She went on to work across concert staging, music video, film, fashion, and advertising with artists including Janet Jackson, Nicki Minaj, Rihanna, Justin Bieber, and Jennifer Lopez. In 2015, a pivotal moment came when she choreographed and performed in Justin Bieber's "Sorry," then directed and choreographed the thirteen-video *Purpose: The Movement* project. That series of single-take videos foregrounded the dancers themselves rather than treating movement as background decoration.
From choreography, Goebel expanded into creative direction across large-scale productions. She choreographed Rihanna's Super Bowl LVII halftime show in 2023, directed movement for Vogue World: Paris in 2024, and has collaborated on major performance and video projects with Lady Gaga. Her work combines hip-hop foundations, sharp isolations, grounded weight, abrupt changes of level, expressive characterization, and ensemble formations that make large groups read as unified organisms. New Zealand recognized her impact by appointing her a Member of the New Zealand Order of Merit in 2020.
Career Highlights
Began hip-hop lessons at age ten in Auckland.
Formed ReQuest with four female friends at fifteen.
Developed The Palace Dance Studio as the base for her expanding crew program.
Choreographed for Jennifer Lopez’s Dance Again world tour.
Choreographed and performed in Justin Bieber’s “Sorry” and directed/choreographed Purpose: The Movement.
Received the Arts Foundation New Generation Award.
Received her Member of the New Zealand Order of Merit insignia for services to dance.
Choreographed Rihanna’s Super Bowl LVII halftime show.
Directed movement for Vogue World: Paris and major pop-stage projects.
Continued her Lady Gaga collaboration in video and large-scale live performance.
Legacy & Impact
Goebel matters because she built a South Auckland studio-and-crew ecosystem into a globally influential authorship platform. Her dancers carry recognizable collective identity rather than serving as anonymous accompaniment, and her career has widened visible pathways from community hip-hop training to creative direction at the highest levels of popular entertainment. She demonstrated that choreographic voice and community leadership could coexist with mainstream visibility.
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