Zumba: Ditch the Workout, Join the Party! The Zumba Weight Loss Program

Beto Perez, Maggie Greenwood-Robinson · Grand Central Life & Style · 2009 · Originally in English · introductory

Zumba's founder explains how cumbia, merengue, salsa, and reggaeton became a global fitness phenomenon.

About the author

Alberto Pérez is a Colombian dancer and choreographer who created the Zumba fitness format in the 1990s in Cali, Colombia. Originally working as a dance instructor in Colombia, Pérez developed Zumba by combining traditional Colombian dances with upbeat music and fitness principles. He migrated to the United States and built Zumba into an international brand and cultural phenomenon, founding Zumba Fitness LLC and overseeing its global expansion into a multi-billion-dollar enterprise.

Documents these traditions

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