Park Hae Ri

Park Hae Ri is a South Korean choreographer and performance director who co-leads MOTF with Kim Beom. Born in 1988 in Gyeonggi-do, Park brings more than twenty years of dance experience to her work, beginning with school dance activity and professional team work during high school. Her career has centered on creating movement for some of K-pop's most prominent female groups.

Within MOTF, which Park co-founded in 2015, she leads choreography for female idol groups while sharing overall company direction. Her credits include choreography for ITZY, TWICE, Kep1er, NMIXX, and fromis_9, with representative works including "Cake" by ITZY, "Shooting Star" by Kep1er, and "O.O" by NMIXX. Beyond group work, Park has served as performance director for solo projects by Moon Sujin and Jiselle.

Park's role at MOTF exemplifies how contemporary K-pop movement is developed through collaborative studios that serve multiple artists while maintaining distinct creative approaches to female-group performance. Her work across a range of groups demonstrates the choreographer's ability to adapt her vision while maintaining a recognizable signature within the language of K-pop dance.