Keone Madrid
Legend of Dance
Why They Matter
Keone Madrid matters because he helped demonstrate that online choreography could be more than documentation or class footage: it could function as compact cinema, then scale into sustained theatrical storytelling. His partnership with Mari also offers a visible model of shared choreographic…
Watch
Behind Babel Episode 8
Keone and Mari / Beyond Babel
Documents the collaborative construction of Beyond Babel
Uproar — Keone Madrid choreography
Keone and Mari
Direct example of Madrid's screen-centered movement authorship
Beyond Babel San Diego 2018 trailer
Beyond Babel / Keone and Mari
Primary promotional evidence for the original production
Biography
Keone Madrid is a choreographer, dancer, director, and filmmaker who brought narrative dance storytelling from online platforms into full-length theatre. Growing up in San Diego, he began formal hip-hop training at approximately fifteen and developed his practice through the Southern California crew and studio ecosystem, including work with Future Shock, Culture Shock, and Choreo Cookies. In 2008, he met Mariel "Mari" Madrid at an Urban Legends workshop; they married in 2012 and built a sustained creative partnership centered on detailed, character-driven movement.
Keone and Mari's short-form dance films distinguished themselves through small illustrative gestures, tightly synchronized rhythmic detail, and stories told entirely through movement. Their work reached audiences well beyond the studio circuit, and they taught internationally while creating choreography for commercial, television, and music contexts. They expanded their practice into longer formats with projects including *RUTH*, a digital dance book integrating choreography, illustration, text, and screen interaction.
Their most substantial work to date is *Beyond Babel*, co-created with Josh and Lyndsay Aviner of Hideaway Circus. This full-length dance-theatre piece adapted a Romeo-and-Juliet framework to explore division, walls, and community. The work began with a San Diego production in 2018 and moved to an Off-Broadway run at the Gym at Judson in 2020, receiving two Drama Desk Award nominations. Keone's subsequent work has increasingly emphasized writing, directing, and filmmaking while sustaining the movement-based storytelling developed throughout his partnership with Mari.
Career Highlights
Began formal hip-hop training at approximately fifteen in San Diego.
Met Mariel Madrid at an Urban Legends workshop.
Married Mari and continued building their choreographer-director partnership.
Their public profile expanded through broadcast and viral online dance work.
Dance Magazine profiled the pair’s move beyond viral choreography.
Presented televised choreography as Keone and Mari while developing longer narrative work.
Co-created, choreographed, and starred in the first San Diego production of Beyond Babel.
Released or developed RUTH, an interactive digital dance-book project.
Beyond Babel opened Off-Broadway at the Gym at Judson.
The New York production received two Drama Desk Award nominations.
Continued working as a director, filmmaker, creative director, and choreographer.
Legacy & Impact
Keone Madrid demonstrated that online choreography could function as compact cinema and scale into sustained theatrical storytelling, moving beyond documentation into full artistic statement. His visible partnership with Mari Madrid in creating and directing substantial narrative works offers a model of shared choreographic authorship that continues to influence how dance makers approach collaborative authorship and the integration of movement with other theatrical languages.
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